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Table Of Contents Table of Contents i Executive Summary ii Introduction iii DiscussionPorters Theories iv Discussion contd v Discussion contd Value Chain vi Discussion contd vii Recommendations viii Reference List ix Executive Summary This analysis of David Jones Ltd being presented via Porters theories show the companies strategic position in the retail industry is really strong and visible to the customers and consumers Aiming to present the threats of new entrants to new competitors via economies of scale product differentiation capital etc Bargaining power of suppliers and bargaining power of buyers which challenge one another the competitive rivairy and giving supporting evidence that David Jones have been adapting to these in different ways The Value chain analysis merely presents the infrastructure human resources department technology and development and procurement and makes up the organization The value chain is the business activity that creates and gives value to the product or service that buyers purchase However the analysis being made up of logistics operations outbound logistics marketing and sales and services all generate profit working as a whole for David Jones and any other organization for that matter Its main focus is on how David Jones can add value to satisfy customer requirements Recommendations made towards Porters five forces are linked to the structure of David Jones and how they
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