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Word Count: 1,361
Table of Contents 10 Introductionp 2 20 How can culture be definedp 2 21 Breaking down definition of culturep 2 211 The outer layerp 3 212 The middle layerp 3 213 The corep 3 30 Individualism and Collectivism p 4 31 Individualismp 4 31 Collectivismp 5 40 The effect on the core layer of culture - Individualism and Collectivism - on the conduct of businessp 5 41 The effect on strategy for interpersonal relationshipsp 6 42 The effect on award achievements p 6 42 The effect of making decisionp 7 50 Conclusionp 8 60 Bibliographyp 9 10 Introduction As the globalization invades our daily business in present times people activities starts to become interrelated across boundaries Different people might have different backgrounds and culture affects a persons behaviors Culture is the invisible backbones to our societal body Because of globalization intercontinental negotiation between business leads to cultural conflicts for instance mistrust between partners The cultural divide might have assorted impacts on conduct business In this report will firstly define culture and then investigate how invisible culture affects business behaviors on conduct business 20 How can culture be defined Culture is intangible in shape however it is essential for each one of us Culture builds up of a particular societys behaviors from religion beliefs to dressing style to art to methods of farming Trompenaars and Hampden-Turner 1997 p3 consider that culture is a shared belief of a group of people and is made up of three layers Understanding culture constituents might help in visualizes the effects on conduct business 21Breaking down definition of culture Culture can be found in 3 major levels the outer layer middle layer and core The different layers are complementary Trompenaars and Hampden-Turner 1997 211 The outer layer According to Trompenaars and Hampden-Turner 1997 explicit culture or outer layer is recognizable reality of different products and artifacts for instance languages religions clothing and arts which symbolize
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