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E-Corporation and their Business Model Selling businesses products or services has become much more complex through the Internet As Hugh Patission mentioned The E-Corporation - Competition today is not between products its between business models This explains the complexity of the whole marketing of a product or service via net Which way is more efficient cheaper updated or which model to use for a specific product Should companies go directly to consumers via the Web or protect their traditional channels These are the daily questions of many corporations selling on the net The World Wide Web is a large environment progressing and changing at a very erratic pace and only companies quick in trying learning and adapting will survive and win this new battle A thing that has changed in fact is the approach of productservice towards consumer Off-line the consumer is told to check out the new store next door but online the consumer checks out what he wants The consumer is able to travel through 50 different stores in different countries in one afternoon whilst it would probably take him weeks or months to do the same off-line One of the features about surfing on the net is that one normally surfs on the page he or she wants therefore the consumer almost gathers the total control of what to buy choose compare with or how much information to retrieve This change brings the first difficulty for companies the bargain of a product Obviously one of the major new facilities for consumers with the advantage of being able to compare prices much easier efficient and less expensive consumers become more picky and more specific in what they want or need It is not a situation anymore in which the consumer has to satisfy its need with a similar object or has to wait for a specific order or is even a victim of lack of information eg pays more for a product
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