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A Look at Esquire Magazine By Zac At first glance Esquire magazine seems harmless enough In fact I often thought of it as the magazine for an unenlightened J Alfred Prufrock J Alfred Prufrock was the dissatisfied upper class crybaby created by T S Eliot Both Prufrock and Eliot himself choose to use initials instead of full names to accomplish an air of upper classmanship This is very much in the same vein as naming a magazine Esquire which according to my computer thesaurus is synonyms with such words as sir or aristocrat Certainly not terms of the lower or middle class Upon further inspection I find that to be somewhat true The overall messages seem to reiterate certain ideals held valuable among the young urban professional male The magazine frequently deals with that lifestyle by focussing on fashion sex top of the notch booze designer cars and even preys on their fears with fitness and hair saving products To begin my research I literally tore apart my copy of the March 1999 Esquire Once all pages were ripped out I began to organize them and make calculations and judgements upon that All in all including cover pages and ads there were 201 total pages Of these 201 pages the advertisements add up to 9333 pages or 46 of all pages For reference I also calculated two other Esquire issues for a frame of reference The findings were similar there too For instance in June 1999 66 of 168 pages were ads equaling roughly 39 October of 1998 was also close with 74 pages of 185 equaling 40 approximately There werent any real surprises to be honest Of these pages almost everything I thought there would be a ton of didnt really add up to much Alcohol ads only account for 8 of all the ads Tobacco companies accounted for 10 of the ads The tobacco ads were tricky
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