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FedEx A Critical Analysis of an IS Case Study What is E-commerce Commerce is the buying and selling of goods and services Over the past few years commerce has moved from traditional features of selling products but one main feature stays the same the people This essay will discuss how the FedEx Corporation used e-business and IT to grab a competitive advantage within their market place this can be achieved by following some IS strategies these could include the Porters five forces model that shows how a company can gain competitive advantage by identifying its external forces thus allowing the company to increase its profits in a matter of a few years from an 8 Billion operation to an 18 Billion operation today This essay will discuss how the FedEx Corporation used e-business and IT to grab a competitive advantage within their market place thus allowing the company to increase its profits in a matter of a few years from an 8 Billion operation to an 18 Billion operation today FedEx Corporation is one of the worlds leading courier and express logistics companies A US multinational company based in Memphis it was founded in 1973 by Fred Smith and started its European operations in 1984 Its European headquarters HQ are in Brussels The company operates in 211 countries around the world and is divided into seven business units FedEx Corporation FedEx Express FedEx Ground FedEx Freight FedEx Customs Its an Express and Transport company that was entering a fierce domestic market that was already dominated by some very well established companies these being United Parcels Services and US postal services Fred Smith believed that applying IT to its business FedEx was able to leap frog the rest of the industry by building a bridge between the physical and virtual worlds With the introduction of e-commerce and the World Wide Web the whole way of selling goods to customers has
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