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Focusing on a particular media of your choice eg film radio etc OR a particular series or program etc critically consider how this unit of study has contributed to your sociological understanding of media in contemporary society Media in our contemporary society affects the way we view the world No matter which way you look at it everybody has been exposed and influenced by media in some shape or form Medias influence on society is so great that it clearly has the ability to mould our world through its distribution of information In particular the print media which completely changed the way society operated when it came into existence with the invention of the printing press and still to today it has such a great influence on the way the western world in particular forms views on society Through delving into many areas regarding media in contemporary society and exposing different views on the way it influences our social world one can obtain a much larger sociological understanding of the way the print media has contributed to the construction of the world that we know today As technology increasingly becomes more and more involved through media in the way society operates one tends to forget about many of the established forms of the media Yet the print media is still the most influential type around and through an analysis of it many different ideas are raised When looking at the media through a structurlists view the whole notion of power becomes quite apparent Structalists believe that the print media has become more and more controlled by a few powerful media tycoons1 This in turn sees power being placed in the hands of a few and allows them to control what we read and see For example In Australia in 1923 there were 26 metropolitan daily newspapers owned by 21 companies By 1993 there were 8 metropolitan daily newspapers owned by 3
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