scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,211
Gender Class and Race Stereotypes in American Television A Content Analysis Gender class and race stereotypes abound in contemporary society much like they have done throughout human history With the advent of television however stereotypical assumptions have become so pervasive and so diffused that some call for a serious and purposeful scrutiny of televisions contents On the following pages various content analyses of television programs will be addressed followed by discussions on the greater implications race class and gender stereotypes have on society The research method most often used in studying media images is called content analysis Content analysis is a descriptive method in which researchers analyze the actual content of documents andor programs By systematically counting items pertaining to a specific category researchers are able to conceptualize a larger theoretical framework based on their observations of media content Wiseman 1970 Content analyses of television programming show that during prime time hours men make up the vast majority of characters shown Furthermore women characters found during that same time frame are mainly in comedies while men predominate in dramas Thus the implications are that men are to be taken serious while women should not Tuchman 1978 Similarly content analyses on soap operas reveal highly stereotypical representations of the genders In soap operas strong willful women are predominantly depicted as villainous while the more benevolent women are suspect of vulnerability and naivety Benokraitis 1986 Furthermore another sharp gender-stereotypical contrast on television content can be seen in advertisements In fact 75 of all television ads using women are for kitchen or bathroom related products Tuchman 1978 On average women tend to be portrayed in roles in which they are underestimated condemned or narrowly defined resulting in one researcher termed the symbolic annihilation of women by the media Tuchman 1978 Conversely men are usually depicted in high-status roles in which they dominate women Lemon 1978 These stereotypical images of
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA