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Word Count: 940
Hunger as Ideology Gender role in advertising has been the main theme of 20th Centurys World Advertising It seems like all we see these days are advertising which use the human body and sexuality to sell all kinds of products The advertising for ideology in regards to the concept of gender role is virtually to attract the attention from audiences because ideology in advertising could give a clear direction to the people The gender role could be found in many cases of food advertisements which implies different gender for different food Something else with great taste Get some Balance in your life This advertising is not quite different to any other chocolate advertising because it gives a visual image of taste However in this advertising you could feel the product has been made for only women because it simply shows many women There is no visual image that women are eating chocolate bar All women in this ad show good shape of body This ad give specific imagery that chocolate bar will make your body be in good shape The copywriter says And Balance Nutrition Barsit will help you look good in whatever you wear This ad gives clear image what womens body should be In the article Get some balance in your life I wonder what correlation between a chocolate bar and a life is I think this ad is deeply related with womens satisfaction is coming from balancing womens body shape rather than enjoying taste of chocolate bar Balancing body shape becomes the main purpose in this ad This ad gives some kinds of pressure to women to follow gender role as a female The chocolate bar is more likely medicine rather than food Women have to eat Balance Nutrition Bar chocolate bar in order to be looking good By the way women have to control their body in order to gain confidence which will bring satisfaction
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