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What do you make of Hofstedes cultural dimensions Do you find them to be a useful tool in International Business Between 1967 and 1973 Professor Geert Hofstede surveyed over 100000 IBM employees in 49 different countries about their preferences in terms of work-related values The result was a number of seminal works on cultural values and differences published during the 1980s and 1990s These results have had a profound influence on the field and practice of international management The affect of the Hofstedes cultural dimensions - Power Distance Uncertainty Avoidance MasculineFemininity and IndividualCollectivism on organizational behavior shows up in all cultures and cross cultures Power Distance Index PDI focuses on the degree of equality or inequality between people in a countrys society A High Power Distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society These societies are more likely to follow a social group system that does not allow significant upward mobility of its citizens Example countries include Philippines Mexico Venezuela India and Brazil Shenkar Luo 2004 Exhibit 6-6 A Low Power Distance ranking indicates the society de-emphasizes the differences between citizens power and wealth In these societies equality and opportunity for everyone is stressed Examples countries include Austria Israel Denmark Sweden Norway Shenkar Luo 2004 Exhibit 6-6 With power distance when dealing with other cultures you have to adapt ones company values to that of the society in which you live and the people that you employ and the public that you deal with In organizational behavior you have to be able to adapt or willingly participate and follow through on those culture beliefs of society Your management structure has to follow the structure of that society while understanding uncertainty avoidance knowing that certain cultures like to have rules stressed want work regulated and are willing to work hard conform to standards and are very secure in their jobs Godin 2004 While
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