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For this homework assignment I was asked to create or find two examples of persuasion and explain the examples using the vocabulary found in chapter 6 of the text The Art and Science of Persuasion by Deirdre D Johnston The two examples that I will be discussing were found in The Dickinson Press Tuesday February 15 2000 issue One was taken out of the Opinion section of the paper referred to as example 1 and the other was seized out of the Life Style section referred to as example 2Example 2 the Sears advertisement is an example of a structural strategy It uses the foot-in-the-door technique in a very obvious way In bold print the Presidents Day Sale that subtracts an additional 10 off of already sale-marked merchandise and zero financing is a tactic used to lure consumers into the Sears stores to purchase productsIt is a two-sided argument The audience is aware of the costly amount appliances and electrical equipment is sold for at Sears To solve this problem Sears offered a sale of certain products that are almost always in demand with the consumers I think reversed inductive reasoning was used The sale was the main statement made Then examples of what products that were offered at the sale price were listed in fine print at the bottom of the advertisement The reasoning appeared to me in this order2 10 off already marked sale items with zero financing lay-away plan until July 20003 The sale only applied to certain items audio and video merchandise all home appliances and the brand names listed at the bottom of the page Amana Maytag Kenmore Whirlpool RCA and GEThe rationales andor needs and values used in the advertisement was the task persuasive tool A consumer can read the advertisement and rationalize that since the dishwasher is on sale the consumer figures that heshe might as well purchase the new to replace the old Analogy was used as
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