scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,089
1Introduction 11Background This report is the further report based on the initial report of Australian furniture retailing industry Here it will be mainly focus on one of the distinguished company in Australia - IKEA - operates in the furniture retailing industry Meanwhile it will attempt to analysis the marketing mix of two specific segmentations that be emphasized by IKEAs marketing strategy 12Scope This report is talking about two market segmentations of IKEA and its current promotional strategy to those different target segments In examine the two segments this report focus on seven Ps from the sellers view such as product price placement promotion people process and physical evidence 13Methodology The data mentioned in this report has been collected from some journal articles the home website of IKEA based on the two segments and relevant links in its website Moreover the secondary data such as text books and annual report of furniture retailing industry have been also used in it 14Limitations The limitations of the report were lack of experience of data collection time constraint and the inability to book an interview with staff work in IKEA The difficulty of obtain the current marketing strategies has been addressed as well 15Assumptions In preparing this report it is assumed that the information gathered related to the topic is correct and assumed that readers have the basic knowledge of marketing strategies 2Segmentation 21 Market Identification Even as Kotler Brown Adam and Armstrong 2001 p 10 explains that market is a group of all actual and potential consumers of a product The core product of furniture retailing industry is furniture and decorations Customers buy furniture to decorate their working or living place and obtain a better environment The market of IKEA is all the customers who need the furniture IKEA business idea is to offer a wide range of home furnishings with good design and function at prices so low that as many
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA