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Word Count: 643
Few would dispute the importance of petroleum to the world economy In fact some argue that in 1991 the United States and its allies fought a war in the Persian Gulf over this liquid that at current prices cost less than half a cent per fluid ounce and doesnt even smell all that good Imagine the lengths one might go to protect access to a liquid that in some cases cost over 100 per ounce-20000 times the cost of crude petroleum Wars may be fought again-advertising wars- this time to claim a portion of the international perfume market which according to Smithsonian magazine has sales of 10 billion each year Ever since the ancient Mesopotamians first used perfume in burial rites over 4000 years ago humanking has developed an obsession with the scent and its willing to pay amazingly high prices for something as intangible as a smell Puzzles by my own inexplicable fondness for aftershave Ive spent sometime researching our cultures partiality to perfume Evern if youre someone who doesnt especially like to dabble Chanel or Pole behind your ears you probably smell someone elses fragrance everyday Or maybe yor use a product made with perfumes- such as soap facial tissue insecticides or even cattle feed With that in mind well first discuss the ingredients of perfume and then well examine some of the new commercial applications of perfume Lets start with the ingrediets Quite likely you think of perfume only as a smelly liquid But many connoisseurs of the stuff would disagree In fact perfume is complex mixture of many ingredients The most important ingredients of any perfume are a variety of aromatic oils usually called essential oils According to Edwin Morris in his book Fragrance essential oils have two important properties- they easily evaporate and become gas at room temperature ann they detectable to us as fragrance in umimaginalbly minute quantites The essential oil of the vanilla bean for example can be
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