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News is an important form of communication it can structure our daily lives andfor many its the window to the outside world Throughout the modern age news mainfunction has always been to report the new events of the day and provide informationabout current events Anchors provide commentary on the news advocate various publicevents furnish special information and generally include entertainment features In factnews is a mainstay of American life Producing local news in particular can be difficultdue to limited viewing areas smaller audience and lack of hard news stories Informingentertaining and persuading a viewing audience are the staples of local news broadcastsThe 600pm news reports on WITN Channel 7 Cable 8 and WCTI Channel 12 Cable12 reflect the different ways in which news can be presented and what news will in factWITN Channel 7 Cable 8 is a local news broadcaster in Greenville whichcompetes with two other stations at the same market level Channel 7 anchors videofootage set and graphics all intertwine well to produce an overall effective local eveningnews broadcast On Thursday January 18 2001 the primary report was a follow-up storyabout the future execution of Bobby Lee Harris The appeal of this story was limited lackof video footage pertaining to the story and poor audio failed to communicate the storyeffectively Five 30-second reports followed which were geared toward local interestsie Ray Carruth trial Ethenol plants proposed in local area and Craven Countypopulation growth All stories used taped file footage and simpler voice overs The ElSalvador earthquake was the first national headline Anchors interviewed local residentsand concerned local relatives about their views on the types of aid being sent to helpearthquake victims Overall Channel 7 presented local stories which were newsworthyand somewhat entertaining Channels 7s WITNs Pinpoint weather and exclusive livedopplar radar provided an informative weather report and forecast The sports reportincluded live footage of an ECUs mens basketball game and interviews with the coachand several players The sports report also included various
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