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The International Success of McDonalds As the American people get further away from the traditional eating habits of the early and mid 1900s we see more people in search of a fast inexpensive quality meal In just about any city where there is a McDonalds restaurant a person can witness the lunch hour rush to McDonalds On any given day around lunch you can expect long lines to get that great All American hamburger french fries and soda or milk shake One man had the vision of a restaurant that would satisfy most of the United States population and a big percentage of the worlds population That man was Raymond Albert Kroc In 1954 Raymond Kroc a milk-shake salesman heard of a hamburger stand in San Bernardino California The burger joint had bought five of his milk-shake machines and Kroc wanted to see for himself what kind of business needed this many of his machines When he arrived in California what he saw would soon change his life What he saw was a small hamburger stand with a line of people extending back more than one hundred feet waiting to get their 15-cent hamburger After researching the companies work standards Kroc found that the company operated smoother than any company he had seen before What was so remarkable was there was only four employees At the ripe age of 52 Kroc founded McDonalds and proved himself as an industrial pioneer He revolutionized at the time the present American restaurant industry by ensuring consistency in the production of milk shakes hamburgers and french fries He wanted the hamburger purchased in Arizona to be the exact same as the one purchased in Vermont In accomplishing this Kroc made McDonalds the brand name that defined American fast food By the late 1950s there were over 200 McDonalds restaurants across the United States of America This explosion of restaurants was most likely a direct result of
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