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Word Count: 2,288
Individuals tend to develop a false sense of security concerning the certainty of their jobs After working for an organization for fifteen or more years it is difficult for them to understand that their employers may no longer need their service Jeremy Rifkin wrote The End of Work in order to warn people about what he foresees may be happening to the global labour force because of a rapid increase in the use of automation in the workplace He identifies what he believes are causes of the problems which we are currently facing within the organizational structure along with some potential solutions Rifkins ideas may be relevant to most peoples lives including ours The reactions of six currently employed persons to Rifkins message will be included in this text These professionals include a technical manager a convenience store owner a cashier for Marriot food services a Residence-Life Staff Coordinator a Part-Time Credit Card Service Assistant and an Assembler for an Electrical Switch-Gear Manufacturing Company Rifkin observes that the main problem of mass global employment in both the private and public sectors is caused by the continuing advances in technology and its impacts on organizations its structure and design and its direct effect on the global labour force In particular organizations are using the concept of re-engineering and replacing human labour with labour saving technologies Rifkin gives us a better understanding of the development of the cause of this problem by examining the three industrial revolutions In the first industrial revolution Rifkin identifies steam power as the major tool used by industrial and manufacturing sectors In the second industrial revolutions the electrical innovation effected the manufacturing agricultural and transport industries by further reducing the global labour force Unlike the past two industrial revolutions where industrial technologies replace the physical power of human labour the third revolution The Information Age at present is contributing new computer based technology which
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