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To start off when your company is just becoming established in the British market consumers will have no knowledge of your product we must encourage or persuade the consumer to buy your product To make customers aware of the product we must advertiseimprove upon it Market Segmentation is also another factor to take notice of Market segmentation helps to differentiate products for different age groups For most product there are segments of the market that you need to specifically advertise to Fore example different methods of advertising would be needed if you were to advertise to parents than to the children For a lot of products their are a lot of age groups that you need to advertise for and these must be taken into consideration We must analyse the different market segments that are applicable to Pakanawa and investigate how we can exploit these different market segments An ad campaign is a very sensible idea because no-one will know about our products without the use of advertising This means that we must concentrate on a good ad campaign so people will know about our products Approximate prices are shown below for large scale advertising TV Price agreed with company 500000 Radio 250000 Newspaper lineage ad 250 Newspaper full page 700-900 Cinema booklets 65000 per cinema Flyers 008 per flyer As is shown above advertising is very expensive when done on a large scale so to justify any form of large scale advertising it must be proven to be effective At Pakanawa we must consider all angles of the media and come to a conclusion about advertising What sort of advertising should you use By far the most far reaching of these strategies is Television advertising A large
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