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While seeking out a definition for Marketing I found the term to consist of the development pricing distribution and promotion of ideas goods and services Dominick 398 Nowadays when we think of marketing strategies we immediately think of advertising why is that Firstly it is considered as one of the important elements of marketing Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one It is a division of the general promotion process along with personal selling sales promotions and public relations Dominick 398 In order for a company to succeed it is almost necessary for them to advertise their product Now the question of how advertising came to be and the evolution of its purposes arises Though it would be quite impossible to give any exact idea as to the period when the first advertisement of any kind made its first appearance there is no doubt of advertising first occurring in the earliest times The true history of advertising dates back to the remotest possible times when an increasing population led every man to make efforts in the race for prominence which has continued on in some way or another ever since At that time however advertisements were merely scratches on walls with the occasional clay bricks stenciled with inscriptions by the Babylonians Advertisements during the middle Ages consisted of town criers shouting what the king wanted to be heard because so few people were literate Sampson 86 Although advertising can be traced back this far the most significant and true development in the early history of advertising was the invention of movable type in 1440 by Johann Gutenberg This led to the printing of newspapers handbills and other publications from which inevitably rose advertising as we know it today Cohen p73 To put it simply advertising serves as an aid to companies that provide goods or services or both to sell whatever it
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