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Marketing assignment by Omar Abdulle - AVCE Business studies Department To be handed in by 24th February 2003 To Marketing Lecturer - Carole Lambert Table of Content Terms of ReferenceProcedures1 Marketing Strategy the 4 Ps1 How I used sources of Primary and Secondary Information5 PEST Factors6 How I analysed the impact of the external environment on my 6 Marketing decisions How I analysed the marketing context and decided on an6 Appropriate strategy Break even chart7 Product Life Cycle8 Boston Matrix9 Ansoffs Matrix10 Appendix Terms of Reference Procedures I am a student at the College of North East London in the Business Studies department I am studying for the Advanced Vocational Certificate of Education AVCE Business that is sometimes known as the Vocational A-Level For my Marketing Unit I will need to produce a marketing strategy for a new or existing product The product that I have chosen to study for my marketing assignment is Nokia 3310 which is an existing product In my assignment there are a number of tasks that raise some difficult questions I must analyse these tasks and then produce a report My report must include an analysis of the products marketing context and an evaluation of its reliability or quality compared to its competitors I carried out the following activities to complete the report I used some questionnaires to aid my marketing research I used the text book to learn more about the product life cycle I have spoken to some electrical
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