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The research was required to be done using References from the internet only without using books Marketing a Focus on the Customer What is marketing The Marketing Mix Type of organizations that use marketing Origine of Marketing Exchange and Utility four main types of Utility The Marketing Management Philosophies The Production Concept The Selling Concept The Marketing Concept The Societal Marketing Concept The relationship marketing Importance of the marketing concept 1 What is marketing Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange Knowledge and skills should be available to succeed in the marketing functional areas associated with distribution financing marketing-information management pricing product planning promotion purchasing risk management and selling skills needed to help customers make satisfying buying decisions and to solve marketing problems Marketing is a critical challenging business function that applies economics psychology and sociology Marketing decisions generally fall into the following four controllable categories called The Marketing Mix The 4Ps of marketing Product Price Place distribution Promotion These four Ps are the parameter that the marketing manager can control subject to the internal and external constraints of the marketing environment The goal is to make decisions that center the four Ps on the customers in the target market in order to create perceived value and generate a positive response The Marketing Mix Product Decisions The term product refers to tangible physical products as well as services examples Brand name Fuctionality Styling Quality Safety Packaging Repairs and support warranty Accessories and Services Price Decisions Some examples include Pricing strategy Suggested retail price Volume discounts and wholesale pricing cash and early payment discounts seasonal pricing bundling price flexibility Distribution Place Decisions It is about getting the
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