scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,249
The McDonaldization of If you have ever had a meal in a restaurant fast-foodformal dining used an ATM in a bank spent your vacation at an amusement park or simply browsed through a mall you have been exposed to McDonaldization McDonaldization is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world Ritzer 1996 1 Nearly ever aspect of todays society has been affected by McDonaldization including the restaurant business education work healthcare travel leisure dieting politics and the family Ritzer 1996 1 I observed three East Side Marios Restaurants establishments while the dinner menu was being served on Saturday evenings between 6pm and 8pm to evaluate the ways in which McDonaldization has affected their company On January 29th I visited East Side Marios in London Ontario on February 19th I visited East Side Marios in Plano Texas I used to hold a job as a server at this location and on February 26th I visited East Side Marios in Orange California With the diversity of locations I was able to observe I compared and contrasted many angles of the East Side Marios concept East Side Marios Restaurants Inc is one of the millions of business that has implemented the four principles of McDonaldization which are efficiency calculability predictability and control With the assistance of Bernard Platt Vice President of Marie Callenders Pie Shops Inc former Vice President of East Side Marios Restaurant Inc I will offer a condensed presentation of East Side Marios history to get you familiar with the business East Side Marios Restaurants Inc is a wholly owned division of Marie Callenders Pie Shops Inc In 1987 a partnership of restauranteurs developed the ESM for the remainder of this case study I will us the initial ESM to refer to East Side Marios Restaurants Inc concept in North Miami
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA