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Media AudiencesShane Gladstone Based on your work in part one suggest a research project that might follow on from the questions established by your chosen text Using discussion material as a theoretical and methodological base locate a main hypothesisresearch question and suggest how you might apply it to an actual research project Original Question Libertine or Liberal The real scandal of what people know about Bill Clinton The medias ability to influence public opinion and thus political action via processes such as agenda setting is a phenomenon that has been studied by both qualitative and quantitative researchers Recently it has been argued that these methodologies can be used in combination to address different aspects of consensus information Some researchers such as Lewis et al have used surveys to make critical comments about the quality of information received by the public Others such as the Glasgow media group have pursued a similar interest via focus groups What does this research tell us about the relations between media and public opinion As a group of five we were given the above question as the subject of our research project for the module of Media Audiences The main ideal running through its content was that of the relationship between public knowledge of contemporary issues and the mass media as we see it today The research projects main aim was to discover whether the general public were well informed with regard to political subject matter This in turn would provide a metaphorical platform on which one could place their opinions of the performance given by current at time of project president Bill Clinton Said research took place in 1998 at the height of Clintons much publicised sexual and financial scandals The press sensationalism was focused on his alleged affair with one Monica Lewinsky then a junior member of staff operating within the White House The general public become so obsessed with the alleged affair that
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