scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 3,152
Introduction Subject of the project The subject identified for this research project is the soccer boots of Nike particularly the Mercurial Nike was founded in USA and it is a global sports gear manufacturer The company has four series of soccer boots namely Speed 90 minutes Tiempo Training and Womens The Mercurial belongs to the Speed series It was introduced to the market in the summer of 1998 while the World Cup 98 was taken place in France Rationale The reason for choosing Nike as the subject company of this project is that Nike is one of the major sports gear manufacturer which plays a dominate role in the global market However soccer boots is a recently explored product line for the company The history of Nikes soccer boots is not as long and famous as the other products of the brand And Nikes soccer boots are generally set with a high prices the price of Nike soccer boots are generally higher when compared with other brands in the same product category in the market But still they can occupy a significant market share in soccer boots over its competitors The aim of this project is to investigate the market segmentation of the soccer boots of Nike the Mercurial in particular and analysis its marketing plan About the Company Nikes company image Nike was founded by Bill Bowerman a track coach and Phil Knight a college runner The company has two core attributes the devotion to sporting excellence and an irreverence informality The commitment to sports came from Knights background as a runner and in the early days the employees were also sportsmen and women The company treat creating great products leading the athletic industry in innovation and serving the athlete as its priorities in the business With these believes Nike is very much driven by its unique and strong value system in making
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA