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Word Count: 495
Opportunities Publix supermarkets face endless possibilities In good standing with consumers Publix can venture beyond the average supermarket and take advantage of many external opportunities These opportunities include expanding their ethnic and health related foods installing liquor stores and increasing store operating hours and spreading development into the northern states Other opportunities could involve offering food-tasting booths free cooking classes and providing complimentary valet parking The majority of Publix are located in Florida where minority groups are growing rapidly Our recommendation would be to expand their ethnic product line By doing this Publix could target an entirely new market without disturbing their current one Another segment under satisfied is the health market Many Americans are revolting against the recent genetic engineering of fruits and vegetables Our suggestion would be to remove all traces of these products and promote a more wholesome Publix On the other hand America is still consuming their share of alcohol If Publix were to open their own detached liquor store they could draw in the patrons that they are currently losing to Albertsons and Walgreens This would not defer the family shoppers because the liquor sore is a separate entity from the rest of Publix Albertons and Winn Dixie are also threats to Publix because they are open later hours It would be reasonable to expand Publixs early closing hours to accommodate those late night shoppers Publix and especially the new Super Publix has been such a success in Florida that its next logical step would be to expand further north Already operating a small number of stores in Georgia Alabama and South Carolina expansion would just be another stop on distributions route New products emerge on supermarket shelves almost every week A good way to promote new food items would be to have tasting booths similar to those provided at Costco This gives the opportunity for the consumer to try out new foods and observe how easy they are
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