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Can Natural Step promote sustainability in Organisations There are three examples where companies have used The Natural Step and the outcomes prove whether it promotes sustainability The examples shown are Stena Metall AB an industrial recycling trading and shipping company The second example is Scandic Hotels and example three is Interface a manufacturer of commercial floor coveringThe Natural Step is a non- profit environmental education organisation with sight of the socially and ecologically sustainable society Karl Henrik Robert a cancer doctor in Sweden discovered Natural Step in 1989 He noticed an increase in childhood leukaemia cases and seen and understood an association between human illnesses and toxins The approach for The Natural Step is to develop their framework and put it to use in companies and other organisations They intend to support it plusWork towards becoming role models in the domain of sustainable development InternetThe Natural Step promotes sustainability and to define sustainability this is when materials are used in continuous cycles reliable sources of energy is used continuously and qualities of being human is sustainable Examples would be as follows creativity co-ordination appreciation and spiritual and intellectual development InternetThe Natural Step sets out a framework to guide companies and organisations in a direction towards sustainable development and defines the framework it lays out The purpose of the framework is to explain in the simplest terms so that companies can understand it and integrate in their everyday work It includes four core processes i Understanding the nature of business and society that is unsustainable and the interest of inspiring towards sustainability ii Understanding the principles for sustainability ie the four systems Conditions iii Strategic visioning through back-casting from a desired sustainable future Back- casting is determining steps required reaching the desired state iv Identify the desired vision for the company and putting forward strategic steps to move the company in Book The Natural Step for business Brian Nattrass Mary AltomareThe Natural
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