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Soft power defined Hard power revised Power as one of the most regular and widely used words in todays society has raised various debates and controversy in its application on international affairs A decade or so earlier Joseph S Nye coined the term soft power Nye which was developed as a term of international power compared to military and economic power by him during the following years From Nyes point of view soft power is the ability to get desired outcomes because others want what you want It is the ability to achieve goals through magnetism rather than bullying Nye 398 However because Nye is not using this idea consistently it is necessary to clarify some essential elements of soft power First of all with regard to the definition of soft power soft power is an indirect but practical alternative to hard power which can be used to compete with other political actors on the international scale The public and international organizations can be seen as two channels for the use of soft power The effectiveness of soft power depends on the quality of the interaction between the public and the decision maker in other countries and the shaping of international institutions and norms Secondly as to the source of soft power foreign policy is the main source of soft power Firstly it contributes to the building of a countrys image By comparing actions along with statements not only decision makers but also the public can judge if it is worth trusting a country in international affairs Secondly the foreign policy reflects what kind of attitude a country will take in the participation in the international affairs Finally foreign policy contributes to the building of international institution and norms The political value is another important source of soft power In a general sense an attractive political value should give the public more visible benefits of capitalism which could make a country more attractive and
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