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Everyone remembers Michael Jacksons red leather jacket covered with zippers and the sexy style of Madonna MTV or music television nationally publicizes these images and entertainers and others like them The station also promotes an idealized teen lifestyle reflecting the images of these famous artists that contrasts with the realities of the Generation X lifestyle While some view the station as illustrated radio or an entertainment network for viewers pleasure others more accurately assess it as an advertising enterprise that endorses products and promotes attitudes The advertisements that are both hidden in videos and placed in regular slots influence viewers Whether or not MTV critics agree with these messages that the network sends out it has become a huge franchise generating large profits and great popularity During the 1980s MTV grew from being strictly a music video station to an original three-station network that became the choice of several generations of viewers and the advertisers who court them MTVs music commercialism and issues of morality continue to influence many types of viewers In 1981 MTV changed the style of music forever It changed the way people listen to music They do not only listen with their ears anymore they listen with their eyes too MTV became one of the first stations to be able to appeal to such a populous audience as the twelve to twenty-four year old age groups The chief operating officer of Warner-Amex Satellite Entertainment Company WASEC felt that there was a body of young people being ignored hence the company designed MTV Denisoff 37 Although at first success was unpredictable the MTV network fought off competition by such competitors as the powerful Turner Broadcasting System Daspin 20 There isnt room for two or three services doing the same thing commented MTVs Bob Pittman Hedegaard 38 Later the MTV network came out with VH1 or Video Hits One a music station for older viewers and Nickelodeon childrens service station Daspin 19 These
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