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An Analysis of Sport as Something That Has Recently Been Transformed to a Commercial Mechanism Whereby the Media Promotes Ideals of Heroes and Contributes to the Ideals of Falsity and Corruption
Word Count: 931
Word Count: 931
What Has Become of Sports This is a persuasive paper that tackles the idea that sports has become simply a marketing agent and a business game rather than a sport that promotes competition values and respect The author argues that sport has recently been transformed to a commercial mechanism whereby the media promotes ideals of heroes and contribute to the ideals of falsity and corruption Sports has become a commodity and a marketing tool and a money orientated idea Includes an analysis of the statement vy Tyler Cowen we run the danger that commercially successful heroes induce dangerous forms of mimesis and fail to help citizens coordinate around noble ideas From the paper Thesis The marketing of sports has become a business where players make more money marketing the products than playing the game Sports heroes are then no longer promoting the ideals of competition and values rather through the commercialization of the team and player they are contributing falsity to a society already chaotic Introduction The society in which we live today promotes the ideal of heroes especially in the form of sports Competition and factors of marketing bring the player into millions of homes and create an image that caters to the ideal hero The player then becomes a household name through commercialization This marketing of sports has allowed organizations to market their products with the most appeal It also allows the sports figure to make more money Basically what is happening is that the marketers are exploiting the ideals of the audience who worship these heroes and using them to promote their products Analysis Sports marketing has been recognized for its ability to influence consumers Sports marketing connects with the audience at an emotional level it doesnt just attempt to appeal it becomes part of the culture In doing so it enables marketers to neutralize and penetrate the audience cynicism By sponsoring the sports players the marketers hope
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