scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,532
Steps of the Marketing plan as suggested by MacDonald 2000 explain what each steps means to a company In the increasingly competitive markets and complex environment in which companies operate marketing has turned to become an asset of many companies today Marketing plays a vital role for companies big or small to survive this globalization era It is important for a company to have a good marketing strategy in order to achieve their goals and aims This is the reason why marketing planning should be done as the plan states the marketing goals that the company wants to achieve within a certain time and the methods by which it intends to achieve those goals as said by Mason R E et al 1980 Moreover as stated by Kotler et al 1999 the marketing plan is one of the most important outputs of the marketing process Marketing planning as defined by McDonald 2000 is simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them Through the use of a marketing plan a company can be sure that all its bases like new markets products new methods as well as competition are covered However as said by McDonald 2000 although marketing planning would appear to be a simple step by step process in reality it is a multifaceted complex cross-functional activity that touches every aspect of organizational life Furthermore according to Evans Berman 1990 a marketing plan should be well integrated in which all of its various parts are unified consistent and coordinated The following are the major steps of the marketing plan as suggested by McDonald 2000 These are steps that have to be gone through in order to arrive at a marketing plan Step 1 Mission statement The marketing plan starts with a mission or purpose statement According to Cole GA 1994 a mission
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA