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Word Count: 846
Why Subliminal Advertising is Fair to American Consumers The United States ad industry consists of many ad agencies whose job it is to make sure that the American consumers buy their clients products As many people get smart enough to look past the physical eye tricks the ad may play on them the ad agencies has turned to subliminal messages to get their message across From garbage bag advertisements to the advertisements for the hardest type of liquor you can buy subliminal advertising will almost always affect you without you even knowing it and its perfectly legal If a company has the money the time and the sense to use the first amendment of the constitution there is no reason why subliminal messages cannot appear in their advertisements To produce a subliminal advertisement a company must pour in a great deal of money to get the consumer wanting their product An ad agency can spend anywhere up to 50000 to create a single one page magazine layout or flyer carefully getting every detail to perfection If a company chooses to use this kind of money to advertise it is perfectly legal to do so Subliminal messages are just a more efficient way of advertising by appealing to the consumers subconscious mind and bypassing their decision making mind swaying them to need something they really do not However while subliminal messages may make consumers buy items they also prevent theft That elevator music you hear in Sears is not just there because the manager likes it The first purpose of this music is to lull you into a shopping trance You will also notice that there are no clocks in Sears This is to make you loose all track of time if you dont have a watch and this in itself is subliminal However underneath the music in a frequency only audible to the subconscious there are messages like Do not shoplift Stealing is
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