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Word Count: 579
Print ads give the advertiser the opportunity to inform to persuade and to educate in a much more complex but virtually less exciting way than does the television ad All ads must use certain techniques to gain attention create a desire and tell how the desire may be satisfied The Microsoft computer ad which is aimed at businessmen and women uses techniques such as symbolism persuasion and the techniques to gain attention Symbolism is one of the techniques which create interest in an advertisement In the advertisement of the Microsoft computer the image of the fatherson symbolizes that these computers bring families together This is clearly evident in the quote sure I am still working but I am also around a lot more The significance of this quote is that it makes the target audience feel that if they buy this computer they might have a chance of getting together and have some hilarious moments as a family Furthermore symbolism is used to show a change in society For example these days males often stay at home take care of their kids whiles women do professional and highly skilled jobs For example the suit that the women are wearing shows a change in society Therefore a Microsoft ad does not only grab females attention it also grabs males attention and therefore it makes the advertiser benefit more Most adverts rely on the techniques of persuasion in order to position and persuade its target audience The information used in the advert itself is a persuasive technique and depending on the target audience focuses on a product selling point Microsoft advertisement aims towards businessmen and women We know this because from the information provided advertisement signifies on how Microsoft computer can make life easier for you This is clearly evident in the body copy Whatever you want from a computer Microsoft new home and office packs make sure you get it in a single
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