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At the very moment somebody turns on a television he or she is presented with a whole new world of beliefs means and values Channel to channel viewers are presented with different images and sounds that shape our world The contents on television exposes society to negative stereotypes that portray racist sexist and aggressive conventions Since more people are tuning into television it is important that the message it bestows to the viewers has a positive influence Not only is their an increase in the average time American adults spent watching television on an average day but also by the increase in the percentage of heavy viewers and the decrease in the percentage of non-viewers Xiaoming 1994 I wish to approach this review by looking at how different mediums of television portray negative stereotypes My specific interest is in the contents of music videos To gain a better understanding of the audience that is affected by television one must look at who the majority of the viewers are According to research done by the journalists in the Journal of Broadcasting Electronic Media 1 Women watch more television than men 2 Those of lower of lower socioeconomic status watch more than those of higher SES 3 Black people watch more than white people 4 People over 50 especially women watch more than others and 5 The fewer the people living in a household the more the viewing by individuals Xiaoming 1994 Therefore the majority of the audience that is affected the most by televisions negative stereotypes are women minorities and elderly people The different mediums of television that portray these negative stereotypes include music videos commercials and reality based police shows The first negative convention that the television displays is racism One medium that produces racist stereotypes are music videos since producers create videos for particular genres which are defined by race Music videos produced for fans of a certain musical genre should not look
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