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Administrative Decision Making Headquarters Three Limited Parkway Internet Address wwwlimitedcom Top Officers Leslie H Wexner Chairman and Chief Executive Officer Kenneth B Gilman Vice Chairman and Chief Administrative Officer V Ann Hailey Executive Vice President and Chief Financial Officer Arnold F Kanarick Executive Vice President and Chief Human Resources Total Number of Employees 131000 Number of Locations over 5600 in Domestic US The Limited Inc was founded by Leslie H Wexner on August 10 1963 beginning with one store located in Columbus Ohio During its first year in operation this store achieved sales of 157000 His strategy was to provide a limited assortment of quality fashionable sportswear at medium prices The limited concept worked well and by the late 1970s Wexner began a twofold strategy of market development and product development New stores were opened and acquired an appeal to women of different ages sizes and budget limits The Limited Inc is comprised of a unique family of brands Since the grand opening in 1963 the Company has grown to over 5633 stores and 13 retail businesses Businesses that fall under the umbrella of The Limited Inc are Express Lerner New York Lane Bryant Henri Bendel Structure Limited Too and Galyans Trading Company The Limited Inc also owns 83 of Intimate Brands Inc IBI which consists of Bath Body Works and Victorias Secret Instead of offering a wide-variety of types of clothing the stores offer a limited assortment in large quantities and a variety of colors The company emphasizes rapid turnover of inventory so only the newest fashion is in the stores at all times As of 1997 the Limited Inc is a 92 billion specialty retailer selling womens mens and childrens apparel lingerie personal care products and sporting goods through its 5633 stores and a catalogue The past
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