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Word Count: 1,518
Why launch an advertisement campaignTo start off when your company is just becoming established in the Britishmarket consumers will have no knowledge of your product we must encourageor persuade the consumer to buy your product To make customers aware ofthe product we must advertiseLarge scale advertising mainly consists of advertising on TV Radio newspapersand other large scale media This ensures that advertising reaches the largestamount of people in the shortest amount of time It is likely that the consumerwill be more interested in the product if they hear of on a national levelsuch as TV or RadioWe must watch out for other companies in Britain that sell a similar productor overseas companies that sell in Britain so Pakanawa can analyse the Britishmarketing strategy and improve upon itMarket Segmentation is also another factor to take notice of Market segmentationhelps to differentiate products for different age groups For most productthere are segments of the market that you need to specifically advertiseto Fore example different methods of advertising would be needed if youwere to advertise to parents than to the children For a lot of productstheir are a lot of age groups that you need to advertise for and these mustbe taken into consideration We must analyse the different market segmentsthat are applicable to Pakanawa and investigate how we can exploit thesedifferent market segments An ad campaign is a very sensible idea becauseno-one will know about our products without the use of advertising Thismeans that we must concentrate on a good ad campaign so people will knowabout our products Approximate prices are shown below for large scaleadvertisingTVPrice agreed with company 500000 Radio250000 Newspaper lineage ad 250Newspaper full page 700-900Cinema booklets 65000 per cinemaFlyers008 per flyerAs is shown above advertising is very expensive when done on a large scaleso to justify any form of large scale advertising it must be proven to beeffective At Pakanawa we must consider all angles of the media andcome to a conclusion
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