scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,013
The Complete Advertising and Marketing Handbook says The average individual in the United States is exposed to 1500 to 2500 selling messages everyday Lewis 2 That number of advertisements adds up to more then 70 billion dollars earned for newspapers magazines television and radio according to Jean Kilbourne 35 and Automotive marketers are whats behind 128 billion in media spending every year qtd in Kilbourne 96 One of the most successful ad campaigns of all times happened to be an automobile advertisement The campaign was for the original Volkswagen Beetle Everyone recognized the Volkswagen advertisements of the 1960s Volkswagen ads have won a list of prizes longer than an account executives expense account According to Huston Horn They are talked about at cocktail parties read aloud at the office water cooler analyzed and dissected in college term papers qtd in Nelson 225 The beetle is back So how are the new Volkswagen advertisementsThe new magazine advertisements are relief to the tired eyes of the average magazine onlooker Most of the ads today are full of clutter vast amount of colors and enough print one could mistake the ads for an actual article the Volkswagen ads have only one sentence an occasional a small picture of a beetle and a refreshing solid white background These advertisements are not simple though a mastermind has created them The new ads as the original ads deserve to have college term papers written about themIn the November 2000 addition of George magazine a Volkswagen ad was the centerfold The advertisement appears to be two blank white pages at first glance Once one looks at the advertisement though one notices a sentence at the bottom right-hand page that says Just thought wed give you a moment amid the political hoopla to think about those issues that matter to you That one sentence can bring a smile on anyones face And we have been bombarded with political advertisements After all this is
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA