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Word Count: 701
Advertisements In America Today Advertisements today are very diverse and always changing to suit the needs of the people everywhere Advertisers can advertise to billions of people all over the world The way they sell their products to these people is by using simple basic techniques that reach a persons subconsciousness Some of the methods they use are peer pressure money and the most basic of all sex Each of these can be very effective In an advertisement for Macanudo Cigars viewers sees a picture of a man holding a cigar with a look of approval on his face When the viewer sees this it inspires a sense of longing to be like him This in turn causes the reader to want do what the man is doing and buy a box of Macanudo cigars There is also a sense of freedom in the picture due to the scenery and colors people look at this and want to due what ever it take to have that feeling all the time so they think about buying the cigars A statement in the advertisement reads Macanudo Robust stands for a new and deeper dimension in true cigar taste This reinforces the initial feeling the reader had It tells the reader that the reason everybody likes it so much is because it tastes great So the reader subconsciously says to himself if he buys this product not only will he be a cool person to be around but hell have the satisfaction of great taste too In an advertisement from Etrade there is a picture of a lady in front of seven balls with numbers on each one and above the balls there is a line that says Someones going to win the lottery just not you This advertisement is obviously telling the reader that spending your money on the lottery is useless and a waste Also the advertisement implies that anyone who plays the lottery is
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