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Word Count: 1,072
My Advertising Campaign is on the new 2002 Chevy Avalanche Although this vehicle will not be available to buy until the spring of 2001 I am positive that we have a good product Some of the strengths of the avalanche are name recognition technical specs and its versatility With the name Chevy on any vehicle you are almost guaranteed that the product will be of very high quality durability and will last a long time Some of the technical specs that are strengths are The Chevy Vortec 5300 V8 engine with a peak horsepower of 265 horses and 320 ft-lbs of torque IFS front suspension A five link rear suspension autotrac automatic four wheel drive system dent and rust proof tailgate and the capability to haul up to 8300 lbs The strength of versatility is displayed with the four-door cab systems that can comfortably seat up to six adults The Avalanche also includes a midgate system A midgate acts as a second tailgate located between the bed of the vehicle and the cab The midgate allows for the Five foot three inch bed to turn into an eight foot one inch bed To convert the bed you also have to remove the rear window and fold down the back seats Another strength is the hard tonneau cover that covers the bed It will protect any thing you put in your bed from bad weather The tonneau cover also has a nifty top box storage compartment with five cubic feet of space and a cargo box that will work as a beverage holder fish holder or muddy boots compartmentThe only weaknesses that I can think of are the price and the new product label Although the price is expected to be between 30000 and 35000 my clearly defined target market will be able to afford it The fact that it is a new product might be a weakness but I am sure that the name recognition
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