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In Search of Diversity The Record of Major Marketing Journals from the Journal of Marketing Research February 1999The title of this article is In Search of Diversity The Record of Major Marketing Journals from the Journal of Marketing Research February 1999 The article described how three authors analyze the publications of four Marketing journals and how they relate to each other against their mission statement According to the article a study analyzes the publications of four major marketing journals on the way they relate to each other based on their mission statement One finding that these authors found out was that the Journals that claim to be diverse failed to be as diverse as their mission states and other journals that make no claims on diversity tend to be very diversified Another finding is that the journals tend to stay stable with time even if the editors of the journals try to change their waysThe article starts by saying that there is many articles in journals that are descriptive research and that they have touched many aspects of researching different articles that are being published but one thing that these descriptive papers have not done is to address diversity What the authors want to know is how diverse are the journal publications Moreover how the level of diversity configures with the mission statement of each journal They also wanted to know how diversity of each journal compares with each other The authors argue how diversity is very important in academic publishing They define diversity in which the journal is open to publishings in a variety of topics The article reports on three studies they used to test out how diverse were the journalsThe authors first focussed on four journals that represent the concept of major marketing journals The journals that were chosen were Journal of Consumer Research Journal of Marketing Journal of Marketing Research and marketing Science Then the authors formulated a way
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