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Background of Partnership for a Drug-Free America In the 1980s at a time when cocaine use was booming in the United States the American Association of Advertising Agencies donated money to help form an organization with one goal to reduce the demand of drug use through media communication In 1986 the Partnership for a Drug-Free America was born Partnership for a Drug-Free America is a private non-profit non-partisan coalition of professionals from the communications industryPartnership for a Drug-Free America PDFA Profile Internet Website The organization consists of mostly volunteers media professionals journalists advertising agencies talent guilds and public relations and research firms and with an employee staff of about 30 people The Partnership for a Drug-Free Americas fighting tool is the media Through this the Partnership aims at changing attitudes about drugs Their mission is The premise on which the Partnership was based is that this nations drug problem was driven by societal attitudes that accept drugs and the perception that drugs were not dangerous Based on the belief that changing attitudes is the key to changing behavior the Partnerships mission is to reduce demand for illegal drugs by changing public attitudes about drugs- to denormalize drug use by making use less glamorous and less acceptable PDFA Profile Internet Website Because the Partnership for a Drug Free America is a non-profit organization they rely on funding from about 150 foundations and organizations in order to carry out their mission more than 95 percent of the Partnerships money comes from these donations PDFA Profile Internet Website The Partnership holds very strong to this statement they accept no funding from tobacco or alcohol manufacturing companies even though they have been accused of taking money from such companies as Philip Morris Anheuser-Busch RJR Reynolds and American Brands manufacturer Jim Bean and Lucky Strike cigarettes as far back as 1991Cotts 1992 Besides donating money media and communication organizations contribute broadcasting time and print space More than 28
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