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The Beauty Myth Our society is full of tremendous diversity we are tall short fat and thin Our colors range from blue-black copper olive and pink Yet we are all measured against the same unrealistic standards promoted my the advertising industries Boston Womens Health Collective 33-34 Images of beauty vary across ethnic groups demonstrating how racism and sexism interact to shape expectations of women Kessleman et al 111 Advertising agencies generally use young white skinny and attractive girls to promote a product What is worse is the media generally promotes the product using the girlss sexuality Adolescent girls are particularly affected by this type of propaganda technique The mind of an adolescent is just begging to form abstract ideas and develop morals During this period of growth an adolescent begins to form a complete self-identity This means that anything in the adolescents life that affects her daily is going to have an impact on who she thinks she is This includes family peers and the media All of which should have a potentially positive affect on the child But given the junk values of todays media a young girl may define herself as a woman based on the fantasies media has on the way a woman should look and behave The sexualization of the female body in mass media may be affecting adolescents girlss emotional mental and physical well-being Media images depict females as sexy and thin Theses images are used to represent what society deems as attractive Models end up becoming sexual icons because their beauty is valued so much in our culture Girls tend to compare themselves to these icons and end up losing their self-identity self-esteem and their self-worth All that is
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