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Introduction The business that I have chosen to do my assignment is called BMW LTD the company sells goods such as cars and motorbikes BMW have many other branches in countries which sale exactly the same products The History of BMW Automobiles The Two World Wars During World War I BMW aircraft engines founded a tradition of excellence and reliability It was Baron von Richthofen the Red Baron who praised the BMW engines that powered the legendary Fokker Triplane of 1917 In 1919 an aircraft fitted with a BMW engine gained the world altitude record Later BMW engines powered Dornier flying boats which flew all over the world It was in 1923 that BMW built its first motorcycle and in 1928 its first motorcar a version of the Austin Seven built under licence In the early thirties BMW developed a light 6-cylinder engine which powered the classic 328 sports cars These cars dominated their class in the European sporting arena and claimed the record as the first 2-litre production car to average 100 miles in the hour During World War II BMW made engines for the German air force and most famously for the high performance Focke Wulf FW190 It also made one of the first operational jet turbine engines After the war the company lost its car plant behind the Iron Curtain but continued operations with its Munich plant In post-war Europe BMW made saloons and sports cars as well as the Isetta Bubble car reflecting post-war frugality and petrol shortage due to the Suez Crisis The 1960s and 70s The 1960s saw the introduction of the Neue Klass 1500 and the 02 Series the forebear of the 3 Series and created the market for small performance saloons The 1970s brought further growth with the 3 5 6 and 7 Series This decade saw the emergence of BMW as a serious competitor to the established makes especially
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