scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,657
Boston Celtics Inc Case Study Business Strategy Analysis The National Basketball Association NBA is the only professional basketball league in the US However there are 23 franchises member teams that are all in competition with each other Boston Celtics Inc is one of the 23 franchises in the NBA There are both high levels of competition and a high level of risk involved with these franchises It is hard to enter into this industry due to some difficult barriers that a new franchise would need to look at if they wanted to enter this industry The 23 existing teams are located in 23 major US cities A new franchise would have to be strategically placed They would need to look at population in the area geographic region market stability and maybe television ratings to see the popularity of the sport in the specified region Another barrier to overcome rejection into the industry is the high fixed costs of running a team Fixed costs include salaries of the players and coaches because they receive contracts of one or more years in length There are also high variable costs Because of the high fixed and variable costs the barriers that a new franchise would have to overcome are high Since the team and players are the product there is not much chance of product differentiation Each team has to have the same regulations and characteristics to become a part of the NBA However there can be high levels of differentiation in the players their performance and the quality of their play Also under differentiation such characteristics as image appearance and reputation would stand out For Boston Celtics Inc the pricing strategies were very structured For the regular season home games ticket sales ranged from 800 to 2300 per game in the 1985-86 season In the 1986-87 season tickets ranged from 900 to 2600 Home games were held at the Boston Gardens The
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA