scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 790
In the fall of 1989 Apple was facing different challenges The first challenge was to enter in a very short time 18 months instead of 48 months for the Mac Portable a new market the notebook market which was to become a major one If Apple wanted to be able to lead this new high potential market it had to learn from the failure of the Mac Portable in order be really time to market To face this challenge Apple also had to face its organizational problem revealed during the development of the Portable Indeed Apples structure proved too heavy and the decision process too long and too complex to answer the level of reactivity needed in a such a market The firm had to be reorganized very rapidly and doing this reorganization while launching a new product in a short amount of time represented a difficult challenge for Apple The Mac Portable failed for different reasons First Apple focused on competitors shortcomings instead of proposing a real differentiation Secondly Apple didnt make any compromises and this led to a late introduction Last but not least Apple paid too little attention to the market and the way it evolved and to the competitors It even forgot its user-friendly approach by launching a product too heavy and not answering customers expectations Apple PowerBooks success benefited from numerous actions with positive impacts within the company Accurate consumer insights allowed Apple to address consumersexpectations and needs through a good understanding of what a notebook was to them Users were attached to their personal computer and could easily use it thanks to 61551Suitable size and weight 61551Existence of palm-rests and a fine tuned trackball that brought comfort and precision 61551Good prioritization of essential attributes in spite of complicated manufacturing as the integration of an internal floppy disk to the portable Optimized time to market due to fast decision-making within the organization Efficient quality control and quality of the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA