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Changing Times They are everywhere From downtown Chicago to a rural town in Nebraska fast-food restaurants have become a trademark of how Americans live today Hurrying to make time for an afternoon appointment a woman decides to make a short stop for lunch Pulling her sports utility vehicle up to the window she quickly grabs a delicious meal for a small price But where did the idea come from In the small town of San Bernadino California during the fifties a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer new ideas and incredible entrepreneurship the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry Ray Kroc began his working career the same as most others do by finding a solid job with a steady cash flow and hope of promotion Determined to find work for his future wifes hand in marriage Ray quickly became a salesmen for a Lily cup industry Unfortunately for Ray it didnt start off in the way that he thought it would Struggling to support his wife and newborn baby under low pay Ray would also play piano part time to earn extra money While working for the chance of a promotion he worked hard in his job going from place to place selling papercup products It was in these early business days that Ray first showed a sign of his talent in economic ideas He had an idea to modify a paper cup in that it could be formed in a way which kept the cup more durable The cups name was rightfully called the One in a Million and the introduction of this new product took off like a barn fire and boosted sales dramatically in a stagnant industry The intelligent business decisions made by Ray were incredible He advised the head of the company to raise the price of the
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