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Harley Davidson Analysis HARLEY DAVIDSON MOTOR COMPANY As one Harley puts it Its one thing to have people buy your products Its another for them to tattoo your name on their bodies Harley-Davidson is the only major US maker of motorcycles and the nations 1 seller of heavyweight motorcycles Harley-Davidson offers 24 models of touring and custom cycles Harley has held the largest share of the US heavyweight motorcycle market since 1986 Besides its bikes Harley-Davidson sells a licensed line of clothing and accessories with the company name Also gaining attention are the Harley-Davidson Cafes located in various cities including New York City and Las Vegas These successful restaurants provide Harley enthusiasts with great food souvenir merchandise and a chance to see rare biker memorabilia This makes Harley one of the most recognizable symbols in America today Many of Harley-Davidson ownersriders are members of the Harley Owners Group better known as HOG with more than 500000 members nationwide Demand for Harley-Davidson motorcycles continues to rise Other motorcycle manufacturers have tried to compete with Harley-Davidson in the heavyweight V-Twin cruiser segment none have been able to match Harley-Davidson in terms of customer loyalty and sales There is a waiting list to get new bikes The dedication to its existing customers has created a loyalty that is enviable by many other companies COMPANY HISTORY William S Harley and William Walter and Arthur Davidson began the Harley Davidson Motorcycle Company in a shed in the Davidson backyard in Milwaukee Wisconsin in 1903 That year they built three motorcycles In 1909 the company introduced the V-Twin engine which is still in use to this day a more powerful engine and topping a previously unheard of speed of 60 miles an hour As a demand for the bikes grew other companies were formed By 1911 there were 150 companies in the US that built motorcycles Police departments and the military made heavy use of the bikes During World War I
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