scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,926
In 1998 Frito-Lay Inc released its new product line WOW Chips This new product line consists of WOW Lays WOW Ruffles WOW Tostitos and WOW Doritos WOW chips are meant to be a healthy alternative to ordinary potato chips and other snacks The outlook was great for this new product Americans are the largest people on the planet People are obsessed with eating often times eating when they are not even hungry But the trend lately is turning toward a more healthy diet Most people dont intend to stop eating they become more fat conscious Looking into the future Frito-Lay wisely produced a healthy alternative snack for this growing trend WOW chips are cooked in an olestra based oil called Olean This new oil developed by Proctor Gamble is the building block upon which WOW chips are based It is Frito-Lays hope that the public accepts this new product and what it stands for The initial acceptance by the public has not been what Frito-Lay has expected The areas that will be discussed in report are consumer opinion marketing problemsopportunities and financial performance along with a brief conclusion to followWith a relatively new product such as Frito-Lays WOW potato chips the focus needs to be on the current opinion of consumers The following information comes from individual consumers as well as the research from scientific professionals and medical doctors Lets first look at the current consumer response Obviously the interest in fat free snacks with the same taste as original snacks is overwhelming Information Resources Inc shows that Frito-Lays WOW chips registered 347 million dollars in sales in 1998 despite reports of possible digestive problems associated with the chips This reported sales figure out performed most analyst that said sales would average 250 million per year A key factor that has led to these sales are the so called baby boomers and their concern with appearance and health as they grow older1Studies of
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA