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Creative Work Plan Client Dusenbury Associates Law Firm 111 S Schuyler Ave Kankakee IL 60901 Key fact Firm has been located in Kankakee for over fifteen years and has a good reputation throughout the community They also have a good reputation as being affordable Consumer Product to Overcome The firm wants to open another office in Manteno IL They will need to promote the new location to the older retired community and the manufacturing community Advertising Goal Gain business in the Manteno area A first year estimate of 10000 in new business is obtainable Principal Competition Currently there is only one other attorney in Manteno The Attorney does not keep regular hours and is not highly regarded in the community Target Market The manufacturing community that cannot make it to the Kankakee office before or after work Also the large retirement and farm community may reap benefits for the firm Creative Strategy The theme we are promoting is A trusted Kankakee law office is now available in Manteno We will promote the new office location in the Sunday Journal only This paper has a high circulation and will reach more people than the daily paper The ad will run for two weeks prior to the opening and one week after The client will continue to run their ads in the telephone directories since this has been a great source for them in the past The ad will state the opening of the Manteno office its hours and phone number and e-mail addresses We will create a web page through Yahoo This page will give them up to ten e- mail addresses and 25 mb of space to post or accept information online Further the site will be linked to the Kankakee County web site This will give them clients who may
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