scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 4,503
1 Introduction 11 Purpose The purpose of this report first of all is to provide brief overview of the credit card industry After that a company in the Australian credit card industry VISA International will be discussed From all of these discussions three issues will come up which then finally will lead into recommendation about what should be done by VISA to utilize those issues and gain competitive advantages in the future 12 Background VISA International is one of the largest global credit card companies in Australia However recent development shows that due to the RBA reforms VISA market share in Australia has been significantly affected and it keeps losing more and more market to its competitors Thats why it is very interesting to discuss about this industry and see how VISA one of the biggest Australian credit card companies competes in this segment 13 Scope Australian credit card industry to some extent is a very big industry and has a lot of important aspects therefore it is almost impossible to analyze all those aspects in this report Thus in this report all the factors that will be analyzed are only those that important and more specifically have strong correlation with VISA International 14 Methodology The type of data that were collected for this report includes speeches made by important people text books journal articles and also datainformation from the internet 15 Assumption In this report it is assumed that all the data collected were correct at the time of this report being written or at the time when the sources of the data being written 16 Plan This reports plan firstly is to analyze the Australian credit card industry Then discuss what issues that VISA International has utilized in the past and last to give solid recommendation about what other issues that can be utilized by VISA International in the future to gain competitive advantages 2 Australian Credit Card Industry 21 Brief Overview of
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA