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TABLE OF CONTENTS MICROSOFT HISTORY 1 EARLY INFLUENCES 2 FIRST BUSINESS VENTURE 3 EDUCATION ATTEMPT 3 THE MOTIVATIONAL SIDE OF FEAR 4 A JAPANESE CONNECTION 5 IBM INFLUENCE 5 SURVIVAL OF THE FITTEST 6 A CRUCIAL DEAL 6 COMPETITION ERRORS 7 BIRTH OF WINDOWS 7 MISSION STATEMENT AND ANALYSIS 8 INDUSTRY AND COMPETITVE ANALYSIS 9 DOMINANT ECONOMIC CHARACTERISTICS 9 Market Differentiation 9 Pace of technological change 10 Advances to the Printed Word 11 DRIVING FORCES 12 The Internet 13 The Information Highway 14 KEY SUCESS FACTORS 14 PORTERS 5 FORCES MODEL 15 INDUSTY STRATEGIES 16 COMPANY SITUATION ANALYSIS 16 SWOT ANALYSIS 17 Strengths 17 Weaknesses 18 Opportunities 20 Threats 21 STRATEGIC ISSUES 23 STRATEGY AND SITUATION 23 STRATEGIC FIT 24 FINANCIAL ANALYSIS 24 OEM REVENUES 24 WINDOWS 957 RETAIL UPGRADE 25 DESKTOP APPLICATIONS AND OTHER PRODUCTS 25 COST OF REVENUES 25 OPERATING EXPENSES 26 BALANCE SHEET 26 PLATFORMS PRODUCT GROUP 31 APPLICATIONS AND CONTENT PRODUCT GROUP 32 SALES AND SUPPORT GROUP 32 EARNINGS AND FINANCES 34 FINANCIAL RATIOS 36 ANNUAL RATIOS 36 COMPARISON TO INDUSTRY 37 STOCK PRICE COMPARISONS 38 DIVERSIFICATION 41 ANALYSIS 42 Microsoft Corporation Microsoft History Historians categorize blocks of time with the discovery of certain raw materials that humans utilized The Bronze Age and the Iron Age were two periods in human history that proved through the discovery of artifacts that humans learned to harness these raw materials ingeniously The Industrial Revolution of the late nineteenth century brought the discoveries of the Bronze and Iron Ages to new heights and the advent of the locomotive automobiles cargo ships and airplanes were the most evident by-products of such raw materials Use of these by-products from the earths raw materials dramatically changed the world of business and trade With the subsequent invention of wire communications ie tapping out Morse code and speaking over telephone lines business and trade grew exponentially
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