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Word Count: 1,850
Direct-Mail Advertising As consumers we are often bombarded with different types of advertisements each day Whether its by television newspaper billboards or the internet advertising has reached us one way or another Yet a majority of the ads that we encounter are often meaningless and uninteresting because of the fact that these ads are meant to reach a certain target audience This perception seems to change however when we look inside our mailboxes pick-up our telephone and even check our e-mail We often ponder how marketers know that we have a pet snake own a certain kind of computer or even wear 90s clothing That is because every time we purchase products such as electronics computer software and other products direct mail advertising is in the air Every time we send in warranty cards and registration forms back to the manufacturer as consumers we are often unaware that we are sending information about ourselves that will be used as statistical personal and informative data for future marketing purposes Thus marketers and advertisers know what kinds of products to target us with Although direct mail or as we call it junk-mail somehow finds its way to our homes and businesses In order to understand direct-mail advertising I will be discussing this unique form of advertising in a broad area Among them are what direct-mail advertising is the historical development of the direct-mail advertising different methods and types of mail the future of direct-mail advertising and the internets use of and impact on direct-mail advertising Direct Mail Direct-mail advertising is a form of medium used by direct marketers it is the most personal and selective of all media Also this highly specialized mail can be purchased available among the thousands are lists of various level students business professionals college professors pregnant women and even vintage car owners but they can be expensive Printing and postage fees make the cost of direct mail
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