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Word Count: 1,674
In this essay I analyze the effects of alcohol presence in the media For years the population has been exposed to different forms of media Newspapers magazines television films radio and more recently the Internet are ways of promoting ideas spreading news and advertising products Alcoholism has always been a detriment to our society especially in the hands of our youth Many factors cause children to participate in the consumption of alcohol - alcoholic parents peer pressure and the media are major determining factors The most influential factor however is the media which is generally unregulated and uncensored Whether intentional or not there has always been an existence of alcohol in all forms of the media I examine how alcohol-brewing companies intentionally target youth in their advertising campaigns I also analyze other forms of media such as film and the Internet to find examples of the use and display of alcohol and how it affects and is targeted towards youth There have been a number of campaigns to combat the undiscriminating advertising of alcohol to young people during the course of the last two decades Recently President Clinton and the Food and Drug Administration of the United States have rightfully attacked alcohol company abuses in advertising with the support of the Center for Science in the Public Interest CSPI and the American Medical Association Hacker George A May 16 1996 Press Conference on Alcohol Advertising Reforms According to Commissioner Kessler of the Food and Drug Administration addiction to nicotine is a pediatric disease If thats true for smoking which kills users much later in life then youthful alcohol consumption can only be labeled a pediatric disaster His studies also show that the earlier children begin to drink the more likely they are to become heavy drinkers use illicit drugs and suffer problems related to their alcohol and drug use At a press conference on alcohol advertising reforms George A Hacker Director of
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